Case Study: A Brand, Website, & Copywriting Project for Erin Shelby Photography
Client: Jacksonville, Florida, Based Photographer, Erin Shelby.
Specializations: Wedding and Couple’s Portrait Photography.
Desired Brand Positioning: Endearing, Elegant, Inviting, + Genuine.
The Background:
Let’s get straight to it—working with Erin Shelby Photography was one of my favorite parts of 2024! Not only is Erin an incredibly talented photographer, but she’s also just such a kind, genuine person.
Since 2019, Erin has been capturing couples’ love stories with so much care and heart. She knows how to ensure couples feel 100% comfortable in front of her lens, while she expertly preserves their heartfelt memories together. As soon as you speak to her and see her work, you can tell she’s truly gifted at what she does.
Erin first reached out to I&G back in 2023, but at the time, her budget wasn’t quite ready for the project. Fast-forward nearly a year later, and she came back ready to go all in! And boy, was it so worth the wait.
Getting to bring her brand and website to life was everything I could have hoped for and more. This project was such a joy from start to finish, and I’m so proud of what we created together!
The Brand:
Our goal for Erin’s brand was simple: it needed to reflect not just the incredible quality of her work but also her warm, approachable personality. During our initial Creative Meeting, we quickly identified what makes Erin truly stand out—her ability to turn every photo session into a relaxed, unforgettable experience. Her talent with a camera is undeniable, but what really sets her apart is how effortlessly she makes her clients feel comfortable and confident in front of the lens.
When it came to her style, we wanted the brand to strike the perfect balance between elegant and approachable. Erin’s work is full of charm and authenticity, so her brand needed to feel the same way. For her fonts and color palette, we made selections that felt organic, timeless, and just a little bit romantic.
One of the most special parts of this project was incorporating a personal touch into Erin’s logo. She asked if we could include her floral tattoo in the design! When she shared the original sketch art with us, we knew it was the perfect fit. We created a brand icon inspired by her tattoo, and it was such an honor to weave that piece of her personal aesthetic into the heart of her business.
The Website & Copywriting:
Using her finalized brand as a foundation, we got to work on her website and copywriting. Our goal was to create an online space that feels as warm and inviting as Erin’s approach to photography.
From the moment viewers land on the homepage, we want them to feel like they’re already connecting with someone who truly gets them. The warm tones, candid photos, and conversational copy all work together to speak directly to couples who value authenticity and are searching for a photographer who feels like “their person.”
This site was all about creating a space that feels elegant, yet effortless — just like Erin’s style.
BONUS: A few months after working with Erin, she reached out again to have our team create a blog on her website! We love blog add-on, especially for photographers, because their new blog serves as a perfect portfolio as well as a great source of SEO.
What Erin Had To Say About The Project:
“I reached out at the beginning of 2023 and wasn’t able to financially do it. So when I decided to take the plunge, it wasn’t going to be with anyone but Ivory & Green! From my first call, I knew that this was going to be an amazing team to hire. I felt like I was talking to friends, and they listened to what I really wanted. I needed a team that would look at me and say ‘here is you as a brand’ and I&G delivered on that beautifully.
You created such a beautiful message, logo, color suite, and website that fit me & my business so well. All the communication was quick and thorough. Chris made sure to explain everything and made sure I was happy with the final product. This process was honestly daunting at first because I felt like I knew me and my brand, but I had no idea how to put it into words or visuals. Yet, I&G did everything for me. It really was a dream working with them. I will forever be grateful for this beautiful brand they gave me.”
To See Erin Shelby Photography’s brand in action – pop on over to her website!
