THE BLOG

Dive into the details of this Brand & Website Design Project for Michigan based photographer, Catie Eovaldi. Spoiler Alert: the final product turned out as elegant & authentic as Catie herself is!

You invested in a solid brand and website a few years ago, but how do you keep it fresh today? I’m glad you asked! This post is a step-by-step guide to refreshing your business.
Our Creative House recently got our own little refresh too…

Propaganda we’re not buying (even as brand designers): that small businesses need all the branding bells and whistles on day one. Nope. We believe new businesses can launch with budget-friendly branding that still looks great and sets them up to grow—if they start small and smart.

From the first logo to the online experience, we wanted Sam’s audience to immediately see her expertise, creativity, and authentic personality. Our job wasn’t to reinvent her — it was to craft a visual identity and website that truly reflected her.

What happens when the platform you’ve built your entire business presence on changes its algorithm or, worse, is banned? It’s the wake-up call no small business owner wants, but everyone needs to hear: social media isn’t enough.

Let’s get straight to it—working with Erin Shelby Photography was one of my favorite parts of 2024! Our goal for her brand, website and copy was simple: to reflect the incredible quality of her work AND her warm, approachable personality.

Today, we’re diving into the captivating world of color psychology and how we, as brand designers, help photographers express their unique identity and reach their target client through their brand color palette.

With a mission to grow his audience and elevate his brand’s presence of ChipXHazard, Chris approached us with a vision for a consistent and compelling professional brand that reflected his artistry and would attract top-tier, creative clientele.

At I&G, each website is crafted to be completely custom! However, we do have 4 essential ingredients we always use for effective website design & today we are bringing you into the kitchen to see!

A successful brand is always built on style AND strategy. Before you craft a logo, you have to identify the foundation of who you are as a business & what kind of audience you are trying to reach. That’s brand strategy : your foundation!