Case Study: A Brand & Website Refresh Project for White Rock Canyon Event Venue.
Client: Bushnell, Florida, Luxury Wedding Venue.
Specializations: Luxury, All Inclusive Weddings.
Desired Brand Positioning: Upscale, Editorial, Organic, Memorable.
The Background:
White Rock Canyon & our Creative House go way back! The venue owner, Brooke, and I connected in 2020 when both of our business’ were still very new. I crafted White Rock Canyon’s first brand to reflect their style at the time and help set them apart as they entered in the central Florida wedding scene.
Fast-forward 5 full years (my mind explodes reading that), Brooke and I reconnect with both of our business’ now established and thriving. After years of amazing wedding and events, Brooke now felt that White Rock Canyon’s style had changed. She was ready for a brand and website refresh to reflect a new chapter of their business.
I was beyond excited to revisit this brand and website, keeping many of the original bones but giving them a 2025 makeover. I always find it surreal when I am given the opportunity to refresh one of my early projects. In doing so, I am able to see how much my work, my business, and my client has really grown in that time.
The Brand:
White Rock Canyon is truly a one of a kind venue. Located on a cliff-side rock quarry, this venue is a unique slice of Florida heaven. From the destination-like feel of the outdoor views to the modern and immense indoor spaces, this venue provides just the right atmosphere for any current event.
What really stands out to me about White Rock Canyon is the way they blend editorial, industrial style with the organic beauty of their surroundings. Our goal for their updated branding was to showcase this unique duality.
To bring that to life, we chose striking earth tones that reflect the natural beauty of the rock quarry. We paired this organic palette with typography that was modern, structured, and editorial. We used these new brand guidelines to update their original logos, giving them an entirely new life! Every element came together seamlessly to reflect what makes the current White Rock Canyon a wedding venue like no other!
The Website:
With White Rock’s brand refreshed, we dove into their website design. We kept much of their content the same, but boy did we transform the style! 5 years and MANY weddings since our original project, White Rock had a huge amount of new wedding photos to showcase on their site. The new content was a blast for me to use and find creative ways to show as much as possible, in a way that didn’t feel overwhelming to viewers.
To See White Rock Canyon’s updated brand in action – pop on over to the website!
