Propaganda we’re not buying (even as brand designers): that small businesses need all the branding bells and whistles on day one. Nope. We believe new businesses can launch with budget-friendly branding that still looks great and sets them up to grow—if they start small and smart.

From the first logo to the online experience, we wanted Sam’s audience to immediately see her expertise, creativity, and authentic personality. Our job wasn’t to reinvent her — it was to craft a visual identity and website that truly reflected her.

What happens when the platform you’ve built your entire business presence on changes its algorithm or, worse, is banned? It’s the wake-up call no small business owner wants, but everyone needs to hear: social media isn’t enough.