Case Study: A Website Refresh Project for a past client.
Client: Gabrielle Cynthia, based in West Michigan.
Specializations: Wedding & Elopement Photography.
Desired Brand Positioning: Non-traditional, Authentic, & Personal.
The Background:
Gabrielle Cynthia is an old friend of this Creative House! In 2023, we brought Gabbie’s brand to life and, though her business has evolved, her brand has grown with her every step of the way. The logos, color palette, typography, & brand positioning have all consistently served her well. Now, a full 3 years from our original project, Gabbie felt ready to give her website a refresh that reflects the ways her business has evolved but still stays true to her original brand.
Gabbie really set herself up for the most ideal scenario for growth. At the start of her business, she invested in a brand that truly reflected who she was and attracted the type of clients she wanted to work with. Then, years down the road, when it was time to update her marketing to reflect the way her business had naturally grown and changed, she didn’t need a full rebrand. All Gabbie needed was some fresh copy and a website refresh!
Our Creative House was thrilled to work with Gabbie again and bring her new website to life. We were equally excited to be partnering with The Kinfolk Creative, who provided all of Gabbie’s incredible copy. Their work is organized, clear, intentional, and 100% true to Gabbie’s heart! We were impressed and inspired in working with them!
So, without further ado, let’s jump into the details of this website refresh:
The Website:
I always find it surreal when I am given the opportunity to refresh one of my older projects. In doing so, I am able to see how much my work, my business, and my client has really grown during that time. Gabrielle Cynthia Photography was no different! Her business has gown in such a beautiful, awe-inspiring way since our original project in 2023.
This refresh was a true creative collaboration. Gabbie provided us with her fresh portfolio (which is truly jaw-dropping) and we put those photos to good use in the new site design. For photographers, we always want your work to be the main visual focal point. Your talent often speaks for itself! So we ensure that your photos are on full display at every turn!
Kinfolk Creative provided us with their fantastic copy, along with some design suggestions on how they envisioned parts of the text to pop. Our team truly had a deep well of creative content to pull from as we put this website together.
To see how it all came together – pop on over to the website!
