Full Brand for Wedding Photo & Video Duo


Chris Ewing

February 9, 2023

Case Study: C&C Photo + Video Brand & Website Design

At the helm of C&C Photo and Video is Sarah and Drake Cooper, two creatives specializing in warm storytelling for the madly in love.

In 2022, Sarah and Drake found themselves two years into running a successful business. However, they were lacking a brand that clearly reflected the quality of their work. With hopes of positioning themselves for long term success and elevating their business, they made the decision to invest in a re-brand. In a timely display of fate, this is where Sarah and Drake crossed paths with Chris, owner of Ivory & Green Creative House, at a wedding. Not long after that chance meeting, our project was underway!

The Brand & Website Design Process

After enjoying a few introductory conversations with Sarah and Drake, it became clear that they were storytellers at heart, passionate about capturing authentic love. Their work reflects that passion. We understood that we had to build a brand that illustrates their authenticity, passion, and excellent work.

The Strategy

We were able to establish a complimentary visual identity for C&C with a thoughtfully chosen typeface and color palette that evoked a warm, soft, and timeless feeling. Their ideal client is young, in love, laid back, & ready for a good time! We crafted every detail with that client in mind.

The Style

A strong visual identity is foundational in developing a well-designed website to showcase your brand. The home page of C&C’s website puts their incredible visuals clearly on display. The website is curated to clearly represent who they are and what they do best – masterful storytelling through photo & video. 

We intentionally wove captivating storytelling and memorable moments into each piece of copy. The tone of voice is warm and filled with wonder, reflecting the personality of Sarah and Drake. Our design experts focused on each page having depth and drawing attention to C&C’s distinctive media style.

See candcphotoandvideo.com Now!

In closing…

After a few thoughtful revisions, Sarah and Drake were ready for launch. The quality of their business was now clearly illustrated in every detail of their brand. That’s our bread and butter. Helping creatives reach their full potential and positioning them for a successful future.

To Sarah and Drake, thank you for trusting us with your project. We’re honored to have played a part in this meaningful chapter of your business. 

Here’s what Kyle had to say about our Total Brand Design project:

“I chose Ivory and Green out of several designers. My decision came down to the quality of work and their personality. I enjoyed our conversations leading up to the booking and never felt pressured to decide. My favorite part about working with Ivory and Green was the transparency of the whole process. They kept me up to date the entire time. I never had to send a follow-up email or text to get the status of my project.

My goals were achieved almost instantly. My goals were to book high-ticket clients. I booked three higher-ticket clients within the first sixty days of them completing my project. That never happened before now. So grateful for their team in making my vision and website come to life.”

Allow us to bring your vision to life next!

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